As a creative professional, your artwork or photos are what earn you an income! Whether you’re a painter, designer, or photographer, your art and how you sell it is incredibly important. That said, if you’re only selling hard copies of your work, you’re limiting your profit potential! By offering to sell digital art, you open up your art business to a whole new customer base! Join us as we explore different ways to sell your digital art and monetize your creative assets!
Sell Digital Art: NFTs
If you keep up with technology and art news, chances are, you’ve probably heard of NFTs. They’re taking the art world by storm and for good reason! Some artists are making a healthy income just by turning their art into NFTs! What are NFTs? A non-fungible token (or NFT) is a data set that usually references unique digital assets, like artwork, music, images, event tickets, or video game items. Each NFT holds an original digital signature that can’t be copied and is recorded in a blockchain (a blockchain acts as a digital ledger) that ensures ownership.
A lot of NFTs are bought using cryptocurrency (digital currency, like Bitcoin or Ethereum), so you’ll need a digital wallet to hold your currency and NFT art. Once that’s set up, connect your digital wallet to an NFT platform (a site that facilitates the use, sale, and design of NFTs). From there, you’ll be able to make an NFT and auction off NFT assets in addition to buying and trading them.
Learn everything you need to know about finding and framing NFTs: The Essential NFT Picture Frame Guide
Sell Digital Art: Print & Frame
If you have digital assets, you can easily print and frame them for a quick sale! Adding a high-quality, USA-made frame and a trendy matboard to your art can easily raise the perceived value of your work, leading to a faster sale and a higher asking price, meaning you earn more with each customer! Simply upload your art to our frame designer, choose your design options, and we’ll ship a ready-to-hang picture directly to your customer.
And if you’re looking for a convenient way to sell your art or photos, consider Frame It Easy’s Shopify app! With full printing, framing, and dropshipping support, our Shopify app offers artists the ability to sell fully framed and ready-to-hang art from the comfort of their own homes! It’s designed to save you time so you can focus on what’s most important – your art, while we take care of everything else! Plus, with our responsive customer service team and eco-friendly materials, your customers are guaranteed to be impressed with the quality of our frames and the vibrancy of our printed art and photos!
Discover how adding framing to your business can boost sales today: How (And Why) To Add Framing To Your Art Business
Sell Digital Art: Creative Subscription Sites
There are millions of potential customers browsing creative subscription sites on a daily basis, who are seeking out high-quality digital assets for their creative projects. Paying customers who design brochures, advertisements, promotional videos, and websites all need digital assets to populate their projects. Don’t miss out on those sales! You can sell anything creative from icons, logos, templates, gradients, photos, or 3D models.
There are plenty of reputable websites to choose from. Each site functions slightly differently and offers artists different advantages. If you’re considering this option, you’ll want to research thoroughly to ensure you find the right fit. One of our favorite sites to begin exploring is Envato Elements.
Looking for even more sites to buy and sell art online? Don’t miss 14 Places To Find Art Online: Buy, Print, or Download
Sell Digital Art: Print On Demand
Your creative digital assets can do more than decorate walls! You can use those creative assets to access even more customer markets, leading to more exposure for you and more sales! How can you transfer your art to a nearly endless supply of fun items? You can find a print-on-demand company that specializes in promotional items. These companies normally can print on any number of objects, including water bottles, shirts, sweaters, mouse pads, coffee mugs, and so much more!
Spend some time browsing the numerous print-on-demand websites, and get familiar with their payment structures and dropshipping services. Each site operates differently, so research beforehand is a must. Additionally, some offer bulk discounts and other savings, which means you can get even more profit out of each item you sell. To start, check out all the available print-on-demand items from Spreadshirt.
Discover how dropshipping can improve your business: What is Dropshipping & How Can it Help Your Art or Photography Business?
Marketing Your Digital Art
Once you’re ready to sell digital art, you’ll want to consider how you spread the word about your fantastic new products! This is where marketing comes in; without marketing your pieces appropriately, you’ll have a difficult time selling them. Fortunately, advertising your art doesn’t have to be especially time-consuming or expensive.
We recommend leveraging your social media connections as much as possible as a first step. Given that social media sites are generally free with a built-in audience of millions worldwide, it makes a lot of sense to start your advertising there. Ensure you’re posting on at least two sites (preferably with different audiences, for example, LinkedIn and Instagram cater to very different groups). Additionally, you’ll want to include clear photos, a concise call-to-action, and a working website or platform for customers to purchase your art.
Looking for more art marketing tips to boost sales today? Don’t miss Art Marketing Like A Pro: 4 Proven Must-Have Tips
Whether you’re an artist, photographer, or graphic designer, you can easily digitize your creative assets and sell digital art! Exploring all the options means you’ll have even more opportunities to access new customer markets and boost art sales quickly, all from the comfort of your own home! NFTs, creative subscription sites, print and framing, and print-on-demand offer exciting avenues to explore and profit from using your creative abilities!
We hope this has given you the inspiration you need to start selling your own digital art today and don’t forget to follow us on LinkedIn and Instagram for more useful tips, company updates, and inspirational customer photos!
This post first appeared as Sell Digital Art: How To Monetize Your Creative Assets on Frame It Easy - Learning Center for Custom Picture Framing.