{"id":22238,"date":"2023-04-14T08:29:00","date_gmt":"2023-04-14T12:29:00","guid":{"rendered":"https:\/\/www.frameiteasy.com\/learn\/?p=22238"},"modified":"2025-01-10T16:16:01","modified_gmt":"2025-01-10T21:16:01","slug":"pro-art-marketing-tips-and-tricks","status":"publish","type":"post","link":"https:\/\/www.frameiteasy.com\/learn\/pro-art-marketing-tips-and-tricks\/","title":{"rendered":"Art Marketing Like A Pro: 4 Proven Must-Have Tips"},"content":{"rendered":"\n

If you’re a painter, photographer, or digital designer, your art is your passion, and it can be a great source of additional income too! That being said, creating the perfect piece of art is only half the equation. Once your art is finished, you need to get in front of as many customers as possible to best position yourself for a quick sale. Here at Frame It Easy<\/em>, we believe you should pursue your passion and be successful, which is why we’ve created this nifty guide to help you take your art marketing to the next level!<\/p>\n\n\n\n

Join us as we explore different art marketing methods, keys to success, and how to differentiate your art to boost sales today! <\/strong><\/p>\n\n\n\n\n\n

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Follow along to explore different art marketing methods, keys to success, and how to boost sales today!<\/figcaption><\/figure>\n\n\n\n
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What Is Art Marketing?<\/h2>\n\n\n\n

In its simplest form, art marketing is the act of advertising art to consumers. Essentially you’re communicating a message to a targeted audience that wants what you’re selling! It may sound easy, but there are plenty of challenges that come along with it! You want to stand out amongst the competition, which isn’t always easy depending on the medium. Additionally, factors such as pricing, the economy, trends, or material availability can all play a role in how successful you are in your marketing endeavors. <\/p>\n\n\n\n

\ud83d\udca1 Confused about pricing your art? Don’t miss 5 Tips For Artists: How To Price Your Art<\/a><\/em><\/strong><\/p>\n\n\n\n

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Art marketing is the act of advertising art to consumers!<\/figcaption><\/figure>\n\n\n\n
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1. Market On Social Media <\/h2>\n\n\n\n

One of the easiest and cheapest ways to market your art is to start on social media! Why? For a few reasons: First, it’s cost-effective in that you don’t have to pay to open an account; Second, almost everyone is on social media so there’s a built-in audience; Lastly, it’s relatively easy and quick to get your message out! Now that we’ve established social media as one of our go-to mediums for advertising art, let’s take a closer a closer look at exactly how to achieve the best results. <\/p>\n\n\n\n

In case you haven’t noticed, there are tons of social media platforms from which you can choose to market your art. We suggest you stick to a few that you’re most familiar with and with which you have the most followers or friends. If you’re only on one or two sites, it’s a good idea to diversify as much as possible to get the farthest reach with at least 3 platforms. <\/p>\n\n\n\n

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Try an image-based platform like Instagram (focus on snappy headlines and eye-catching art photos), a video-based platform like YouTube (focus on video content of you creating your art, your creative process), and a multipurpose site like Facebook or LinkedIn (focus on a mix of content and interesting stories about your art or process). Each has a slightly different audience, so your chances of finding a buyer are that much higher. <\/p>\n\n\n\n

You’ll want clear, concise details included with your posts explaining how customers can get in touch with you, prices, and links to your personal website or sales page. And keep in mind that the more you interact with others, the more folks will see your art, so get social on social media! Comment on other artists’ pieces or offer advice to struggling newbies! The more you get your profile out there, the better! <\/p>\n\n\n\n

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Social media is a free and easy way to get started in art marketing like a pro!<\/figcaption><\/figure>\n\n\n\n
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2. Find An Art Selling Platform<\/h2>\n\n\n\n

In addition to using social media to your advertising advantage, you’ll want to find an art-selling platform (or two) as an additional form of art marketing. There are plenty of customers that use art-selling platforms to find and purchase from up-and-coming new artists, so you definitely don’t want to miss out on your chance to connect with buyers! <\/p>\n\n\n\n

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